Online dating secrets as revealed by math majors
Because OKC is free and encourages its users to submit personal information on their lifestyles, the site has exclusive access to large swathes of data, which it uses to improve user interaction.By ‘sciencing’ your love life, OKC services obtain greater legitimacy and objectivity.Branding is the invisible thread that ties it all together: product, story, vision, target customers, solution.
As Tinder becomes increasingly popular, these three sites risk being cannibalized and overshadowed by one another. However, as company records show, The Match Group has skillfully avoided that situation by differentiating and showering equal love on each of its companies.
As OKC knows its audience and their preferences, it was able to deconstruct its dataset into succinct stories.
The result is a dynamic blog featuring original, insightful articles primed for virality.
OKTrends’ articles were widely shared by its readers and heavily (and fortuitously) promoted by the media and admiring corporate giants.
A year after its launch, OKTrends generated over 2 million new OKC users.