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But women who age well or look young for their age seem to have the odds in their favor.
In his study of marriage-minded men, author and image consultant John Molloy reports that a majority of men over 40 want a woman who is "going to stay in shape, keep her figure, and pay attention to her appearance." Molloy's survey, the subject of his book "Why Men Marry Some Women and Not Others", also found that "half the men over 40 who have dated, lived with, or married much younger women would hesitate to do so again." Share your interests.
It's similar to how a good resume gets you noticed so you get an interview.
The following excerpt from "The Boomer's Guide to Online Dating" will help get you started on the right foot.
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The opening profile is your first and perhaps most important dating tool.
When the 50-SOMETHING TENNIS CHAMP I agreed to meet turned out to be 72, the sweet bouquet he brought didn't keep me from leaving soon after our handshake. Jim Fischer, who started his online search at 49, listed "someone my own age" as his number one criteria.
"I was married for seven years to a Gen Xer who was 15 years younger than me," he says. Her cultural references began with the movie Sixteen Candles and ended somewhere around Buffy the Vampire Slayer.
Every word counts in your opener, including your user name. Your dating "handle" should be anonymous yet descriptive. You might want to zero in on an activity or interest, like I did with my online ID, Golf Nut.
I wanted someone on my level, someone without a tongue ring or tattoos and who could answer, 'Where were you when President Kennedy was assassinated?
'" There's also no reason to lie about your weight. Set your sights on the person you really want to meet.
Notice the balance in these short profiles: One of the fundamental rules in sales and marketing is to know to whom you're selling.
In this instance, your goal is to appeal to a member of the opposite sex. My gorgeous friend Marion wondered why she wasn't getting e-mail.