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Indeed, for online purveyors of love, business is booming.
It is a popular dating site across the United States and Canada with over 700,000 messages sent every day.
(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
The faster they attracted users, the more useful the sites would be, Brooks says.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.